"The acceptance of a product depends almost to the extent to which you can connect to the patterns and scale of values (Especially with aesthetic and symbolic patterns) of the target group questioned ... "(Bürdek, 1994. Design. History, Theory and Practice of Industrial Design) 
Favela chair of the Campana Brothers, isnpirada in the favelas of Rio
Many at this time and are lined with the formula DESIGN + IDENTITY, well annotated and used objects in Contemporary Design, but I think not so many words and no theory, assumptions and approaches as above, and others from different areas, justify the means and identity as a vehicle for acceptance of a product, they succeed in such a way that makes ofthis formula not a trend or fad but a necessity in a world that sought to be standardized and failure to do so. 
Alvar Aalto Savoy Pitcher inspired by Nordic Sami and Lagos. 
Cultural Centre of New Caledonia by Renzo Piano, a masterpiece of Sustainable Design and identity. 
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